The New York International Latino Film Festival opens soon (August 15 through 21st, 2011) and is attracting attention to its fest through a new media campaign:

Tanzina Vega titled “Flaunting Latino Clichés in Effort to Defuse Them” posted on July 31, 2011.>

William A. Nericcio, a professor at San Diego State University and the author of the book “Tex{t}-Mex, Seductive Hallucinations of the ‘Mexican’ in America,” said stereotypes of Latinos were part of American culture and that the ads were capitalizing on them effectively. “With tongue in cheek, they are asking us to change our position when it comes to Latinos,” Mr. Nericcio said. The video ads, which were heavy on humor and light on cultural references, helped to blur the lines between the Latino and non-Latino market. “There’s a definite de-emphasizing of in-your-face Latino-ness,” Mr. Nericcio said. “It’s not Pancho Villa with a camera in his hand.”


Read the entire article HERE.

The Latino Film Fund asks the community of filmmakers of Latino-themed films:

Is playing off the stereotypes and current clichés of Latinos in order to destroy them from within the best way to expand the Latino perspective? Something must change…Could this be the way?

The LFF is a strong supporter of the New York International Latino Film Festival If you haven’t bought your pass, grab one today.

    About the NYILFF:
    The NYILFF’s mission is to showcase the works of the hottest emerging Latino filmmaking talent in the U.S. and Latin America, offer expansive images of the Latino experience, and celebrate the diversity and spirit of the Latino community.